Tierney Diner Ad – 1926

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No matter what your present occupation, or where you are located- if you have been seeking YOUR opportunity; if you have been anxious to get into business for yourself- to be your own Boss- or if you are in business and dissatisfied with its results; if you want to make more money than you ever made in your life- if you are willing to work and win success- then a Tierney diner is YOUR opportunity. It’s a clean, respectable PROFITABLE business for YOU- Every day in the year!

You would be one of the most independent men in your community. Your money would be turned over quickly. 30% – 40% of each days receipts would be your NET profit! You would have a strictly cash business. No bad accounts. No collections to make

The Dining Car business is spreading fast. Men like yourself, and with no more experience at the start, are getting rich in it. You can do it, too!

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A Total capital of $3000 ($36,000 in 2009 $) – will set you up in this business- provide the first payment on your car and leave enough to install it on location, open it up and start your daily receipts coming in- and many successful operators have done it on less.

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YOU CAN START
The Dining Car Business in your own town.

The Tierney Real Estate Department checks up your location, or obtains one for you, thus assuring a proper business building location for your car.

We train you for success, just as we have trained hundreds of other operators of Tierney Diners.

You can take advantage of our Training School, if you desire.

Tierney service helps you in all details of operation, providing reliable and experienced chefs, and other employees, if desired, and supervises and guides your management, if needed, until you are sufficiently experienced to assure success by yourself.

no Tierney Dining Car located and operated in accordance with Tierney Service and Instruction need ever fail, for when you purchase a Tierney Diner you get back of you thirty years of successful experience in this business.

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Tierney Service makes Monthly Payment Plan possible. The Lunch Car business is essentially a worker’s business. It has not been built up by capitalists, although it has created capital for its operators- but has won out through the energy and close attention to business of men who with a small amount of money to start with have followed up that moderate capital with an unlimited supply of conscientious, faithful work. That is what makes the Lunch Car business such a sound, dependable business to be engaged in; it is built on foundations of individual industry and common honesty.

“Fully ninety-five per cent of the hundreds who have won success and independence in this business have started with very little money, so the plan had to be devised to help these men get there cars as well as stand by them until they had made a success of the business. In other words, after you have made your first payment down, the car will pay the balance.”

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Wherever you see a Tierney dining car you will find a man who is making money.

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This portable restaurant is delivered on its own wheels to its permanent location, where connections are made for water, sewer, gas or electricity.

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Just the Way they look inside: Tiled floors and walls, stool porcelain, oak tops with nickel rim, counters marble or black walnut. Back of counter complete kitchen, tiled ice box, equipped with most modern type of range, short order stove; steam table, nickeled coffee urns, hot water heater. The last word in brightness and cleanliness.

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If YOU owned a Tierney Dining Car like this, $5000 to $10000 should be your YEARLY PROFITS

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Main Diner – Westfield, NY

The main diner is an old one, a mid ’20s model, very small, more a stationary lunch wagon than anything else. Inside, the wheelwells are still visible. It’s all stools inside the diner, but seating has been supplemented with an addition, at an angle to the diner, off to the right. There’s a great neon sign out front.
This 1926 Ward and Dickinson located at 40 E. Main St.
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And then there’s this building, also in Westfield, NY. It’s very reminiscent of a small lunch wagon, both in size, and in the barrel roof. Closson was based out of Westfield from 1912-1917, but it doesn’t have the monitor roof that they did. Whatever it is, it’s an interesting building.
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