Another old photo from my collection. This came from a lot of photos from a postcard company. It has the file number on the print, and on the back, but no location, name or caption. There’s Taylor pork roll on the menu board, so a New Jersey location is a safe bet.
The Clearview started out life as a small, five bay 1948 Paramount. It was pretty standard for a Paramount built diner of the late 1940s, which is to say it was extraordinary- with a sensuously curved roofline and strong vertical elements. From the postcard, it’s hard to say what the exterior finish is, but I would guess probably vertically ribbed stainless. It had a great rooftop neon, which, in true 1940s form read “steaks, chops, hamburgers”. You don’t see nearly enough Steaks and Chops being advertised these days. For other ’40s Paramount built diners along similar lines, allow me to direct you to: “Rajun Cajun” of Hartford, CT, a six-bay model from 1950, to the Vale-Rio Diner, another 1948 model.
In 1954, the diner was remodeled and drastically enlarged, adding three bays to the left side and bumping a dining room back quite a ways. Business must have been good! In keeping with this modernization, curved glass supplanted glass brick on the corners. A new, clock topped vestibule was added, and a parapet was added to the curvy monitor roof to give the entire place a continuous, 1954 modern roof line. The emphasis of the design was changed to the horizontal. The diner was topped off with metal awnings and a new freestanding neon, though the steaks-chops rooftop piece remained for at least a little while longer.
Later on, the “Diner” name was dropped, replaced with “The Clearview Dining Room and Coffee Shop”. See Richard J.S. Gutman’s chapter on the move away from the “diner” name in the 1960s in his book “The American Diner Then and Now”. Despite the name and neon changes, the exterior looks to have remained in-tact, with the addition of Pennsylvania Dutch Hex Signs.
In what I’m guessing was the 1960s, the diner was enlarged and remodeled again, with a mid-century modern coffee shop-style vestibule put up along the entire length of the original 1948 section of the diner. Orange tile, floor to ceiling glass, modernist lettering.
Later on, the “Diner” was reintroduced into the name of the Clearview, probably coinciding with the cultural “re-discovery” of the diner in the 1990s. It changed names to the Tic-Tac diner in 2009, but that chapter in its life was short lived. By 2012, the diner had been stuccoed over, painted, and is now known as Babbo’s Italian Grill. A photo of the diner in its current state can be seen on the Diners of Pennsylvania facebook page.
As the Tic Tac Diner
Photo by Casey Kreider
The Vale-Rio diner was built in 1948 by Paramount. We took these photos before it closed, the site now the location of a Walgreens. It’s now in storage in Pennsylvania. A drawing of it was featured on poster for an early 1990s Society for Commercial Archaeology conference.
Photo source: www.agilitynut.com
Signage- backlit plastic
Pink painted roof, pink pavement
For photos of the move, look at dcsaint’s photostream on Flickr.