I made the drive down from Maryland to Midlothian VA today to pick this up.
This neon sign was previously mounted on Richmond White Tower No. 1, which was located at 223 East Grace Street. It was originally built in 1939, and remodeled in 1960, which is probably when this sign was installed. The building is still there. It’s been de-towered, and painted, but it’s still recognizable.